Murthy was seeing the whole of innovation scenario through a western lense. Indeed, this book is a fitting reply to that statement about innovation. As a child, I have seen my father "fix" broken things quite innovatively. Even now, he has a toolkit handy and keeps meddling with broken stuff and most of the times finds a fix.
As a professional I have worked with a firm named Associated Business Enterprises, which was into electronic surveillance and we used to call our founder "Jugaad Master" for his uncanny ability to find solutions to most critical problems in the field of electronic surveillance.
He has probably pioneered the "plug and play" mechanism of installation of CCTV network in highly volatile and temporary business settings like exhibitions, parties, etc. Also, as the book suggested, he did not 'patent' the idea but 'monetized' it first. When I first enquired "What will you do, if your competitors copied your plug-n-play idea?
God is our guide! So, this book comes to me both as a revelation and as a validation of many experiences that I have had in my life. I am sure it will be for many Indian professionals. The authors successfully elevate the concept of "Jugaad" which is often used as a reference to "cheap innovation" or at best to "street smartness" to a system of innovation that can actually make a difference to the world around.
After reading the tome, I began feeling that Mahatma Gandhi, father of our nation, has used Jugaad in our freedom struggle. Though this is a claim today, if one finds the time and patience to look into it, one may find adequate proof of this.
By validating and systematizing Jugaad, the authors have successfully changed the way I look at innovation. They reverses the innovation framework used in the west and make innovation a "bottom up", "participative" process.
Further, they showcase Jugaad as a fundamental building block for social, corporate as well as national innovation pipeline.
Thus, from being a simplistic tool in the hands of a village sociopreneur Jugaad transforms into a powerful instrument which can be used by a government to transform a country and propel it into economic and social prosperity.
Lucidly written, replete with examples, rich in ideas, this book is a must read for all those who love India and have felt humiliated seeing the country from a western lense. This book not only offers solace, but also instills confidence that our methods were indeed correct and perhaps the same methods might lead us into the economic superpowerdom that we so aspire to hold.
The only complaint that I have about this book is that it repeats itself quite frequently, is now drowned in the positive vibes it has managed to generate in me. Jan 14, Dhruv Sharma rated it it was ok Shelves: insight. Not a good book. There are three authors of this book and am not sure which one is to give the credit of repetitive writing. The same content have been repeated again and again.
Jugad is a punjabi word for an informal innovation. Innovation as topic has a very scope to talk about but the book is very disappointing. There are no aha! There are many case studies mentioned in the book which are mad Not a good book. May 13, Tatiana rated it liked it.
Main concepts could fill a couple of pages, the rest are countless examples. Jun 28, Richan rated it really liked it. Great stories. May 24, R K rated it liked it. There never was one way to do business and there really is no right way either. Business is the living human construction because of its odd relation with human beings. Too much business and it becomes another totalitarian government, too little and we end up fighting with each other in order to claim things.
But what type of business is ideal? What can business do to keep up with the pace society is going at? Juggad reveals how mindset can prove an asset in business. Juggad is basically using what you have to attain what you want. We use juggad in our everyday lives whether we are aware of it or not.
In this book, the authors use, through examples, the concept of juggad to provide Western companies new models of business in order to stay afloat for the upcoming turn of society. Review Continued Here Apr 13, Ashutosh Dave rated it really liked it Shelves: ashu. Nov 11, Shivani rated it really liked it. Kudos to the amazing jugaad innovators in our country solving unique issues of the country within limitations of resources!
Jan 11, Gunjan Gupta rated it it was amazing. Book is a collection of beautiful jugaad ventures of people all around the world. It describes how people have built giant companies by simple innovations. Jugaad Entrepreneurs have converted their problems into opportunities. View 2 comments. Mar 06, remi d rated it did not like it. I had high expectations for this book. The content was harldy novel, the writing was repetitive, it felt like an advertisement for the jugaad brand and, although the case studies revealed the momentum of a global trend, the content was unengaging.
Apr 04, Rohit Dadi rated it really liked it. I am so grateful that I have read this before my academic adventures in the United States.
A must read for any aspiring Industrial Engineer. This is one business book you should read if you aim to be Alena organization. Dec 30, Tushar Gagerna rated it it was ok. A generic book full of jargons. Jugaad innovations are an outcome of scarcity of resources. The society also accepts it as it fulfils their needs. We can see that these individual jugaad innovations are not a threat to the existing market of the original product as these innovations are not marketed as of now at large scale.
Their market covers a very small geographical area. The paper attempts to establish a connection between jugaad and reverse innovation. Methods and Materials Study of some jugaad innovations from India will be the primary method of data collection for the study.
Secondary data will be collected from books and other literature on jugaad and reverse innovations. This model will be the final research outcome which will contribute to the uplift of the Indian economy if implemented by the decision makers. Contribution Jugaad- a creative innovation has not been respected till today by the marketers and the consumers for its utility in the resources scarced economies like India, where sophisticated products only fail to satisfy the needs of hundred percent consumers as affordability is an issue for middle or poor sections of the society.
By developing theories, based on jugaad innovation and showing future hopes for the innovation, then this will be an encouraging step for non-professional or may be illiterate jugaad innovators who are not recognized till now. Frugal innovation and Jugaad Innovation When trying to define jugaad innovation, one should not be mistaken to take it as frugal innovation or frugal engineering.
These two terms sound similar but are somehow very different from jugaad. Frugal engineering or frugal innovation is defined as the process of reducing the complexity and cost of a goods and its production. Moreover, it is meant to supply the products to less developed countries at a lower cost. In this process some luxurious or less important product features can be removed to control the price. The product is also made to last durable at the same time. Butjugaad innovation does not aim at supplying to developing or less developed countries, in stead it is originated from less developed or developing countries and these innovations can be supplied to advanced or developed countries.
A Jugaad may or may not be very durable but it ensures the completion of the task for which it is innovated. Till now, the jugaad innovation was meant for short term goal achievement for an individual need satisfaction.
Indian society has been looking at these jugaad innovators with an eye of contempt rather than respecting and appreciating their genius brains. Moreover, such genius ideas should be commercialized and if required should be patented to stop further exploitation of jugaad innovators. If due consideration is given to brilliant jugaad innovative ideas, the following path of seven steps can be opened for Indian economy in the international markets.
You just need to make these jugaad innovations sustainable with a little support and see that international horizon is open for them. Put the date. Look through the whole document to be certain you have filled out all the data and no corrections are required. Press Done and download the resulting document to the computer.
Get form. Get Form. Kindle Related content. Related links form. Get This Form Now! To browse Academia. Log in with Facebook Log in with Google. Remember me on this computer. Enter the email address you signed up with and we'll email you a reset link. Need an account? Click here to sign up. Download Free PDF. Jugaad The Bloomsbury Encyclopedia of Design, Saurabh Tewari. A short summary of this paper. This condition has led to many people finding contextual solutions to problems that arise with a product or service.
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